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Connecting to Patients and Finding Purpose

The CEO of GlaxoSmithKline Consumer Healthcare discusses the global challenges and possibilities of the next normal and the shifts now underway in consumer behavior. He "see a shift toward purpose-driven brands motivated by a core mission and the need to solve a problem or meet a societal need. This is a huge opportunity to elevate the connection with consumers and make a lasting contribution to humanity." Read more...

Image by Dominik Lange
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